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Vanity Country Club

A beauty advisory grounded in intellect, discernment, and quiet authority. Positioned as a modern “mothership” for beauty, it approaches the category through an editorial lens, where analysis, narrative, and aesthetic rigour intersect.

This project involved identity design, and art direction, establishing a cohesive visual world rooted in restraint, structure, and considered expression. The outcome is a refined and directional brand system that balances clarity with depth, where beauty is treated as both subject and study captured through an editorial visual language, precise typography, and a confident, investigative point of view.