HEBA SHAIKH

Heba Shaikh creates pieces designed for longevity, in every piece, a sense of purpose. Heba Shaikh creates enriched moments and educates our consumer with an outlook that honours the materials and manufacturers, and tells their story just as much as our own.

Brand strategy, website design and art direction forms the basis of the project. A refined visual systems was establish for Heba Shaikh who poses the question answered by centuries of luxury tradition: How can we make quality products in the best possible way? The design system replicated this, simple, effective and transparent. Bold imagery and clear type, negative space to create harmony and balance.

The launch campaign was centred around Heba Shaikh’s four brand pillars Quality, Education, Community and Transcendence, each unique in their own right.