Domenica

Domenica elevates home living to a sensory profusion, creating memories of comfort and security - home and hearth. Routine becomes silent contemplation, private moments of ritualistic bliss. An intimate genuflection to honour and purpose; kindness and duty bound with time.

Branding, packaging, print collateral and art direction for new homecare brand Domenica. An elevated and sophisticated visual design system was established that aims to set it apart from other cleaning and home care products. Influenced by vintage recipe books, specific characteristics were interrupted into unique brand identifiers.