Info
Bellix

A beauty brand defined by bold simplicity and sensory clarity. Chloe Livock Studio led the creative direction for launch imagery, building a visual world that feels both graphic and immersive.

Working with a saturated red palette and high-gloss textures, the art direction leaned into contrast and tactility: liquid movement, reflective surfaces, sculptural fruit, and precise composition. Each frame was designed to feel intentional and slightly cinematic, beauty as atmosphere, not excess.

Photography by Grace Smith

2024
Art Direction